Nov 302012
 

Online real estate advertising is a form of promotion that uses the Internet to deliver marketing messages to attract real estate leads.  Examples of online advertising include:

  • Contextual ads
  • Banner ads
  • Blogs
  • Rich media ads
  • Social network advertising
  • Interstitial ads
  • Online classified advertising
  • Advertising networks
  • E-mail marketing

Added Bonuses Offered by Blog Hosting Companies

Some real estate advertising is free and others are not.  Some providers specializing in real estate blogs offer added bonuses that can complement your search engine business plan (SEBP) at least for a period of time.  For example, some SEBP programs incorporate the use of Google AdWords or Yahoo! Advertising Solutions.  These are advertising programs that you can use to help boost your overall website traffic for a fee.  Some web-hosting providers offer free credit called bonuses.  These bonus programs can be a good way to help you get started with real estate marketing.  The hosting company that we use, currently offers the following credits if you buy one of their hosting plans:

  • Free $100 Google Adwords Credit
  • Free Up to $100 Bing™/Yahoo! Search Credits
  • Free $50 Facebook Ad Credits
  • Fotolia Photo Credits

Don’t let these bonuses be the deciding factor for your online marketing campaigns.

Do You Really Need Real Estate Advertising

Online promotion to generate leads depends on your budget, know-how and time.  You have to ask yourself, “Do I need prospects right now or can I wait and generate leads the traditional way?” And, just in general, people are not necessarily trusting advertisers.  Besides, when you stop paying money towards advertisements, then that’s it, your pull will stop, meaning nobody will find you unless you start advertising again.  Some agents spend up towards $5,000 (and sometimes more) per month to try and capitalize on qualified prospects.  We know some agents who spend this much and don’t make a dime.  Their referral business keeps them afloat, rightfully so!

There are other online alternatives to attract home buyers and sellers that do more than just advertise.  They build brand, authority, and relationships.

Real Estate Advertising Alternatives

A good advertising campaign is built on unique content.  But, not just any content.  It needs to be content that is built around what search engine users (i.e. buyers and sellers) are actually typing into the search boxes.  Search engine optimization (SEO) professionals call this content marketing.  Unique keyword-rich content is king.  Your content must educate and inspire your readers, keeping them engaged while helping them see how they can overcome their challenges and achieve their goals by using your real estate services.  Content marketing in real estate is an SEO marketing strategy for consistently creating and distributing relevant, valuable and useful content to attract, acquire, and engage readers.  The objective is to turn readers into leads, then to clients.  Real estate content marketing is based on market research and includes keywords and phrases.

You must have content in order to effectively attract customers form the Internet, but there are other phases too including:

  • Market Research
  • Site Development
  • MLS Integration
  • Page Optimization
  • Content Marketing
  • Link Management (a.k.a backlinks)
  • Tracking Results

The one point above that is mostly forgotten about is link management, or backlinks.  The number of links that you have pointing towards your site, from outside your site, hugely affects your search engine rankings.  Below are just a few techniques for building a backlink network:

  • Bookmarking on Twitter, Facebook and Google+
  • Web Profiles
  • Social Bookmarks
  • Video Marketing
  • Web 2.0 Marketing
  • Article Marketing

The important thing to know here is that should you stop creating content or links, your brand and authority will survive because what you put on the web.  This is so because nothing really get’s thrown away; It just gets indexed.  By adding the above features to your website and blogs, you will have built your own real estate advertising program without spending a dime on advertising.  The only way it does not work, is if you do not do it, correctly.

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